Few things in advertising and marketing you need to know by Chanakya


Back in 4th century B.C., a philosopher-statesman Chanakya a.k.a. Kautilya wrote the first few principles of administrative management. Widely regarded as India’s first economist, his management theories guided royalty from times immemorial.

Kautilya documented his life’s labour in the Arthashastra, a list of principles that would ensure sound governance. The book is known more for its contents on economy and polity, but also contains advice on financial management and administration. While a lot of his management principles have been subject to extensive study, his leadership lessons are also more than relevant in today’s society.