Have you ever looked at logos and wondered what their meanings were or what inspired the designer? Here are 10 logos that you see almost every day and what they represent.
Google’s image editing and sharing site does not only represent a camera shutter. Oh no. Its name Picasa is a word play on the concept that the site is a home for your photos. Casa in Spanish translates to house. Now do you see a house in the middle of the colorful shutters or do you see a house?
BMW has a history in aviation and its logo stays true to its roots. The blue and white represent a propeller in motion with the sky peeking through. In fact, BMW had a role in World War II as a creator of aircraft engines for the German military.
The Apple logo represents the forbidden fruit from the “Tree of Knowledge” in the Biblical creation story of Adam and Eve.
Plain and simple, right? Well, no. Each of these hoops represent the 4 founding companies of the Auto-Union Consortium way back in 1932: like DKW, Horch, Wanderer and Audi.
The social media site Pinterest is a portmanteau of the words “pin” and “interest,” since it allows users to pin things they’re interested in to a board. Since the word “pin” and the act of pinning something to a board plays such a crucial part in the brand’s identity, the Pinterest logo has a pin design hidden in the letter “P.”
This pin-shaped “P” is used throughout the rest of Pinterest’s branding, including its social buttons. It’s also used in the phrase “pin it,” which is frequently used to draw attention to media that can be pinned to a Pinterest board. All of these hidden “pins” are designed to get people pinning things by mimicking the action of pushing a real pin into a bulletin board.
6. Formula 1
7. Paramount Pictures
There must be something about mountains, because three of the logos on our list feature a mountain peak in their design. The Paramount Pictures logo was actually created by the founder of the business, William Wadsworth Hodkinson. Legend has it that he sketched the logo on a napkin and that the mountain peak is Ben Lomond Mountain.
The original logo was surrounded by 24 stars, representing the 24 actors and actresses that were signed with the studio; the 24 stars literally represented 24 movie stars. These days, the number of stars has been reduced to 22—but the number of movie stars employed by the studio is obviously much higher than that.
8. Domino’s Pizza
Everybody knows the Domino’s Pizza logo is based on a domino playing piece—it’s right there in the name, after all. But what you might not know is that there’s a lesson to be learned from the Domino’s Pizza domino—and that lesson is not “Avoid the Noid.” The three dots in the corporate logo represent the original Domino’s Pizza restaurant and the first two franchise locations that were opened after.
However, the original plan was to keep adding dots every time a new franchise opened. This plan was abandoned after the first two franchises were opened (and considering that there are now over 10,000 Domino’s stores, we think that was probably a smart move).
The Pepsi logo (officially known as the “Pepsi Globe”) was originally created in the 1940s during World War II. The patriotic red, white and blue colors were chosen to show support to the troops overseas and were only printed on the bottle caps, while the bottles themselves still had a classic script logo. By 1945, the Pepsi Globe became the official logo, due in part to the widely successful appeal they had with consumers.
Since then, the Pepsi Globe has evolved but it’s maintained its patriotic color scheme. The most recent iteration was updated in 2009, which changed the white portion into a “smile.” Each Pepsi product has a different smile shape—for example, the Diet Pepsi “smile” is smaller than the original Pepsi “smile.”
Practically everybody knows that Starbucks hails from Seattle, a city known for its seaport origins, so when it came time to pick a logo for the business, they decided to keep close to their roots and choose a symbol of the sea. The original logo was from a 16th century Norse woodprint of a naked siren with two tails.
The image of the Starbucks siren has evolved over time—for starters, you can no longer see her naked breasts. The logo was recently redesigned so that the image of the siren is closely cropped, making it so that you can barely tell that she’s naked at all.