Brand Names: Story Unfolded


A big part of the success of a product lies in its name; you want one that can define what you are selling, a name that rolls off the tongue and is easy to remember. However, most of them carry hidden meanings or stories behind these peculiar names.

Here’s lets track down how few of the world’s biggest technology companies got their names , stories and what they mean.





canon_0Originally called ‘Kwanon’ for a Buddhist goddess, the company changed its name to Canon in 1935 to appeal to a worldwide audience.




BlackBerry-LogoThis name was coined in 1999 because the keys on the device resembled the drupelets on the fruit.




steve-jobs-birthdayThere have been several stories about how technology giant Apple got its name. Why Steve Jobs and other Apple co-founders named the company after the fruit?

Quoting Steve Jobs, Walter Isaacson’s biography on him says: On the naming of Apple, Jobs said he was “on one of my fruitarian diets.” He said he had just come back from an Apple farm, and thought the name sounded “fun, spirited and not intimidating.”




yahoo_logo_large-100044514-largeYahoo is both an acronym for ‘Yet Another Hierarchical Officious Oracle’ and an imaginary species described as rude, noisy, and violent in Jonathan Swift’s ‘Gulliver’s Travels.’




1414228815325188681The internet giant takes its name from ‘googol,’ the mathematical term for the numeral 1 followed by 100 zeros.




skypeWhittled down from the original name of ‘Sky Peer-to-Peer’ to ‘Skyper,’ the ‘r’ was eventually dropped to create the current name.




oracle-580x224_tcm18-102907This name started as the code for a project that co-founders Larry Ellison and Bob Oats worked on for the CIA. It was a database that was supposed to be able to answer any question about anything.


Sony-logoThe name is derived from ‘sonus,’ the Latin word for sound and a slang expression ‘sonny boy,’ which in 1950s Japan described ‘smart, presentable young men.’



amazon_while_logoJeff Bezos reportedly wanted a name that began with ‘A’ so it would appear near the top of an alphabetical list. He thought the world’s largest river was anapt name for what he hoped could be its biggest business.



876419894265963917Co-founders Daniel Ek and Martin Lorentzon were brainstorming names when Ek misheard an idea as Spotify. Embarrassed by its randomness, they now say the namestems from the words “spot” and “identify.”