Adding a Creative Touch to Wine Bottle Labeling


Age appears to be best in four things; old wood best to burn, old wine to drink, old friends to trust, and old authors to read.



FRANCIS FORD COPPOLA “CARMINE” WINE JUG:francis-ford-coppola-carmine-wine_2

The design crew at Sfaustina created this obelisk of a wine jug for film’s most noteworthy wine lover, Francis Ford Coppola. Coppola’s father, Carmine, used to stock wine jugs in his basement where the young Francis would play. The young Coppola attempted to carry a jug across the basement with a pencil through the handle, but the pencil broke and the jug shattered. To recreate Mr. Coppola’s childhood, Sfaustina designed this jub with a dark label with sheet music written by Francis’s father and a black pencil in the handle. The name, of course, is “The Carmine”, named for the Coppola family patriarch.



An instant classic, the Boarding Pass Shiraz label is one of the most creative theme-based designs in recent years. The front label is essentially a boarding pass with the travel details replaces with information about the wine. This 2005 Shiraz has been a big hit in the world of packaging design, encompassing the entire air travel experience in one bottle.



DUFFY AND PARTNERS HOLIDAY WINE:duffy-and-partners-holliday-wine_1To share some holiday cheer with it’s friends, family, employees and clients, the firm of Duffy and Partners sent out this well-designed bottle of Holiday Wine. “I’m dreaming of a white Christmas,” exclaims this bottle’s label. While we love the illustration and the creative vision for the bottle, we’re having a tough time getting past the little mark on the back which shows “0% alcohol”


B FRANK WINE:b-frank-wineThe best part about B Frank Wine’s label is the part you add yourself. If it’s time for a heart-to-heart with a friend, co-worker or lover, this is the bottle you want to have handy. Just be frank, speak your mind and get it out in the open. This design is the work of Talia Cohen for the B Frank digital marketing agency. Quite frankly, we love it.



lazarus-wineWhile this label may be a tough read for the layman, its design is strikingly attractive to those who cannot understand its language. The Lazarus Wine bottle features a label printed in big, bold braille with either a black or yellow background. There is an English description at it’s base for those who can’t feel what this wine is about, but that’s precisely why we like it– it’s the mystery of this one that makes us want to pop the cork.


MEETA PANESAR WINE LABEL DESIGNS:meeta-panesar_1Meeta Panesar’s wine bottle designs were created as an homage to the Op Art movement and the work of artist Joseph Albers. Panesar carried that Op Art tradition into these conceptual wine labels, some flush with color and geometry, others with tightly wrapped black-and-white lines. While Meeta Panesar’s wine labels remain a packaging art concept, we’d love to see his work commissioned and produced.


NEIL ASHMEAD GTS:neil-ashmead-gts-wine_1Elderton Wines of Australia has bottled a wine in tribute to auto (and wine) enthusiast Neil Ashmead. The Neil Ashmead GTS, or “Grand Tourer Shiraz” features a racing-styled label bearing Ashmead’s signature. This bottle’s best attribute, however, is its’ six-speed stick shift screw-on cap. The creatives at Fuller, an Australian ad agency, deserve plenty of praise for this creative wine label design.


HONEY MOON WINE:honey-moon-wine_1While we’ve never had the palette for sweet wines, this bottle by designer Lauren Golembiewski has our sweet tooth a-humming. Golembiewski created the Honey Moon Wine concept as an annual gift to past and prospective clients in celebration of a budding summer. The “honey moon” is the first full moon of the month of June, known as the perfect moment to begin the harvest of honey. While the bottle is certainly an achievement of its own, Golembiewski also created the honey moon font as shown in the gallery below.


VERSUS WINE POUCH:versus-wine-pouchThose who look down their noses at pouch wine should take a note of caution– this design is looking down its nose at you. The Versus Wine Pouch takes advantage of the new form of packaging by making a clean, clear impression with notes of both purity and royalty. The waves of wine are endearing to the product, while the golden diamond logo represent a product of rich quality. While the jury is still out until we taste it, the packaging makes a strong statement on its own.


RETURN OF THE LIVING RED:return-of-the-living-red_1

The crew from /M/A/S/H/ returns to this list with a special bottle for Redheads Wine. A collaboration with Redheads Studio yielded a bottle called “Return of the Living Red”– a simple, provocative design with a throwback to classic horror films. Save for a seal of blood-red wax over its cork, Return of the Living Red is only adorned with a simple, aged envelope containing clues about the bottle’s contents. The cards within the envelope continue the horror story, showcasing the illustrative handiwork of the /M/A/S/H/ team.



MINI GARAGE WINERY:mini-garage-wine_1As long as you don’t store these wines in your garage (especially next to the turpentine), you’re in for a tasty treat of packaging design. The Mini Garage Wines and Brandies by Anthony Hammond have a literal conception– Hammond’s wine is produced in a former tractor shop in Germany. The packaging is amongst the most creative on this list, although we’re skeptical on their ability to preserve the original flavor of the product. Perhaps its the condition of the rusty turpentine cans in our own garage


LET IT GROW WINE BOTTLES:let-it-grow-wineBrazilian design firm LetItGrow wanted to reach out to their clients with a special gift. The designers took 100 empty wine bottles, painted them white and then illustrated each bottle by hand. Before delivering the unique work of art, they wrapped each unit in a vacuum-sealed black plastic label with a description about its contents. We don’t know about you, but in some circles shipping an empty wine bottle as a gift is a criminal offense… no matter how beautiful they look!