Cool Magazine Ad From Porsche Brings Their Car To Life As A 3D Hologram
To promote the new 911, Porsche has come up with a cool print + digital integration in about 50,000 copies of Fast Company’s April issue. Targeted primarily at affluent subscribers, the four-page spread includes an acetate prism with instructions for using it. Once assembled, users need to log on to 911hologram.com and place the prism upon the tablet. The 911 comes to life in a 3D holographic video that looks like something out of Tony Stark’s lab. Check it out in action below.
Ford Explorer Print Ads Show Off Cool Car Features When You Place Your Phone Over Them
Ford and agency BBR Saatchi & Saatchi (Israel) created QR code-enabled interactive print ads to demonstrate the Park Assist, Adaptive Cruise Control and Power Fold features on their Explorer SUV. A three-ad campaign was released, one for each feature. To view the demo, readers needed to scan the QR code and place their phones on the highlighted area. A virtual Explorer SUV would then appear on the mobile screen and demonstrate the features using elements from the print ad. Quite cool, check it out in action below.
This Car Dealer Created A Truck That’ll Scan Your Car And Tell You Its Value On The Spot
More often than not, used car dealers stick to conventional advertising that’s as exciting as watching water boil. But Taiwan-based Kagulu just set the benchmark in this category with an impressive digital outdoor stunt.
To demonstrate how quick and transparent their auto price evaluations are, Kagulu created a ‘price scanner’ truck that scanned cars parked or driving next to it and displayed their current sales value within seconds. The truck was fitted with cameras, sensors and a screen that displayed the relevant data to cars passing by. Drivers in Taipei were surprised and amused to see their car valued in real-time, on the go. Check it out in action below.
Reebok Billboard Gives You A Free Pair Of Sneakers If You Can Run Past it Fast Enough
How fast can you run? Last weekend, Reebok set up a cool billboard in Stockholm with a built-in speed camera that measured how fast pedestrians jogged (or ran) past it. Anyone who ran faster than 18.93 kilometres per hour (11.76 miles per hour) unlocked a pair of Reebok ZPumps. Watch the stunt in action below.
Wonderbra’s ‘Decoder’ App Lets You Undress Model Via QR Code
Wonderbra’s sizzling new App lets you scan clothed photos of supermodel Adriana Cernanova using your smartphone and reveals what the stunning 21-year-old Slovakian is wearing beneath. The purpose behind the App is to help women decide what kind of lingerie works best with various modern outfits.